Women are busting through glass ceilings and breaking down barriers in business at increasing rates. There are nearly 9.1 million women-owned businesses in the U.S. alone – and these businesses have had 1.5 times the national growth average between 1997 and 2014.
In addition, women-owned businesses have been responsible for 274,000 new jobs since 2007 – and employ nearly 7.9 million employees. All of those employees know that working for a woman can rock – and now research shows that there are specific reasons why.
Women are naturally transformational leaders.
Research into management over the past 30 years has shown that great bosses excel in a hybrid style of management called “transformational leadership”. Transformational leaders, whether they are male or female, motivate other people to go above and beyond, and they put an emphasis on fostering great relationships. As a result, there are stronger interpersonal bonds between the leader and his or her staff, which brings out the best in everyone.
Although transformational leadership is gender neutral, women exceed men in their ability to foster interpersonal relationships. Men may have to work harder at developing a positive, reward-based approach to leadership, while to women it just comes naturally. As a result, a transformational leadership approach is simple for women to embrace.
Women are born multitaskers.
Female small business owners wear dozens of hats at once – but fortunately they are equipped to handle it all. Research from Penn Medicine revealed that there are significant structural differences between men and women’s brains that affects how they approach problems. Women’s neural connectivity is primarily between the left and right hemispheres (rather than front to back like the male brain). Because of this connectivity pattern, women are equipped to tackle more than one goal or problem at once. They also have superior memory and social cognition skills, which makes it easier to keep several balls in the air at the same time.
Women are more likely to overcome adversity with renewed dedication.
Business is full of ups and downs – but what a leader does when they’ve hit a rough spot dictates how they’ll succeed in the long term. According to a survey from Caliper Consulting Firm, women take a unique approach to dealing with disappointment and rejection. When a talented, ambitious women feels the sting of rejection or defeat, it fuels her ambition to reach new levels of success. While they might be a little more self-critical to begin with than their male counterparts, they more easily make the transition into “action” mode to prove themselves once again. This resilience and drive is critical to success.
Women make great bosses because they have the ability, focus and ambition to lead all while being aware of those around them.
Sound off! If you’re a female small business owner, share what makes you unique in the comments below.
About the author:
Jenn Boutwell – VP Marketing & Strategic Alliances
I am a Sage One brand ambassador and team building virtuoso. Professionally I am known for building strong teams and organizing complex situations. I am passionate about making small business owners’ lives easier so they can spend more time on what they are passionate about. When I’m not running between meetings, I’m running half-marathons and training for a full marathon.
Drop me a line at email@example.com.